Tourism Victoria


Tourism Victoria (Greater Victoria Visitors and Convention Bureau) is a not-for-profit industry association responsible for the development and promotion of tourism in Greater Victoria.

Working closely with Greater Victoria’s tourism industry, Tourism Victoria promotes and develops tourism throughout the area, to ensure the prosperity and continued long-term growth of the $1.2 billion industry. Tourism Victoria markets Greater Victoria as a preferred travel destination to consumers and the travel industry through a variety of joint marketing and promotional campaigns in countries around the world.

Led by a 15-member Board, Tourism Victoria is funded operationally by over 800 Business Members, making up more that 85% of the annual operating budget. The remainder of the operating budget is funded by five area municipalities (Victoria, Saanich, Oak Bay, Sidney and Esquimalt) and Tourism British Columbia. Tourism Victoria’s external marketing activities are funded by a two percent hotel tax.

Our Mission:  We inspire the world to experience our destination.
Our Vision: Tourism Victoria will be internationally recognized as a leader in sustainable tourism development, ensuring Greater Victoria remains one of the top destinations in the world.
Our Committment: Tourism Victoria markets Greater Victoria and Vancouver Island’s diverse year-round tourism products and exceeds expectations. We deliver progressive, responsible leadership by advocating sustainable development of the destination for the social, cultural, environmental and economic enrichment of our members and community.